Search Engine Optimisation (SEO) plays a big part in digital marketing today. There are many high-volume and relevant search phrases for which we are no.1, or rank of the first page.
We use SEO techniques to build our pages and blend key search terms with content that is relevant and of value to our prospective guests to minimise bounce rate and boost engagement. You won’t find any keyword overloads or spammy lists with us.
We support our relevant SEO-shaped content tactics with comprehensively populated Google Local listings to give all the properties in our portfolio a map presence, for guests looking to visit a particular beach or area.
See an example here.
Pay-per-click advertising on search engines is also an important part of our tactical digital marketing.
It’s a specialist skill, so we use an external agency which was shortlisted in the 2022 Search Awards and are in the top 3% of Premier Google Partner Agencies worldwide to provide that service for us. They work hard to combine on-brand messaging with keyword research to optimise our spend both in terms of reach and return on investment.