Marketing snapshot for 2022

8th November 2022

As 2022 draws to a close, we take a look back at our marketing highlights for the year.

It’s been an exciting year for Beach Retreats, with some big partnerships, TV features, press stays and social media growth.

Here’s a snapshot of what we do, day in and day out, to promote your properties and grow our brand.

Stats

  • This year, we’re on track for one million website visits, our total currently sitting at 846,781 between January – October.
  • We’ve a growing database of 115k recipients of our email newsletters.
  • We also have an ever-expanding social media following on Instagram (54k followers, monthly reach in excess of 110k) and Facebook (57k followers, monthly reach in excess of 140k), Twitter, Pinterest and our latest venture, TikTok.
  • It’s been a successful year for bookings and they’re rolling in for 2023 too.

Press trips and media coverage

This year alone, we’ve had 29 National media insertions,18 regional insertions, 5 social insertions, 3 trade insertions, 8 press trips and 3 influencer trips, including:

Partnerships

We’re proud of the relationships we create with both local and national businesses. Here’s who we have worked with in the past 12 months:

Interior Design Masters

  • Hot on the heels of Banjo Beale being crowned winner of BBC One’s Interior Design Masters with Alan Carr, we unveiled our newly transformed Winnow in Watergate Bay as the prize transformation project.
  • Banjo was chosen as the winner of the hit TV show’s third series by Head Judge and former Editor-in-Chief of ELLE Decoration magazine, Michelle Ogundehin.
  • Working alongside the BBC, Interior Design Masters and Banjo Beale was an incredible experience for Beach Retreats reaching thousands of potential new guests that share the same values as us when it comes to interiors.

Take a look at the finished result below:

Awards

This year, we were announced as the winner in the 2022 Shortyz Awards for Most Effective Use of Social Media. And we’re shortlisted for the STAA property manager awards and the British Travel Awards this November.

Photoshoots

Anyone can go to a beach, but the freedom that comes with proximity is Beach Retreats through and through.

We love telling the story of being footsteps from the beach in all our marketing efforts and incorporate annual lifestyle shoots with top photographers into our messaging. Here are some of the teams’ favourite shots.

Any questions? Get in touch below.