How we market your property
November 8, 2013
Whether it’s the view from the balcony, a bustling barbeque on the patio, or a stunning sunset streaming into the lounge, one picture can sell a holiday. We only use professional photographers for our imagery, capturing the soul of your space and inspiring your potential guests.
Our website and online platforms make the Beach Retreats brand and portfolio shine. By harnessing intelligent, responsive design and embracing new technologies, we give users what they want: accessible, informative and interesting content, always at their fingertips.
Remembering favourite beach memories, sharing sunset moments, discovering a new place in town. We love to talk with our guests, and social media platforms are the ideal place to do it.
Building a loyal, vocal online community means reaching more people and making more of a connection. And with our in-house team dedicating time to getting out there and getting it right, our properties are reaping the benefits.
SEARCH ENGINES AND ANALYTICS
Through our Google-accredited agency we stay ahead of the game online. Responding to updates, ensuring best practice, investing in pay-per-click advertising and capitalising on insights keeps us easy to find in search engines, reaching the right people with the right messages.
As a small specialist agency, we punch well above our weight with brand partnerships, competitions and journalist stays. We select and work with the right broadsheets, lifestyle magazines, websites and brands to ensure we reach our target market.
Strategic and original, our carefully chosen, results-measured campaigns reach across our key audience and focus on niche groups too, enhancing our portfolio’s potential and optimising our marketing budget.
Letting with us means reaching our extensive database of loyal, returning guests, who share our values and will love your property. They trust what we say and they listen – with email campaigns receiving an open and click-through rate double the industry average.
(Source: MailChimp, July 2013)
OUR RESERVATIONS TEAM
Familiar, local and in love with beach living, our reservations team understands what guests want. By visiting your property and appreciating your surroundings, they can make guests feel comfortable and cared for – from a smooth booking process and pre-arrival support, to dealing with complaints on the rare occasions they occur.
We care what our guests think, building the sort of positive relationships that see guests come back year-on-year. We ask every guest for feedback and listen to the good and bad, so we can continue to improve the guest experience.
We are proactive in monitoring bookings for all our properties to ensure strong occupancy is achieved at healthy rental rates. Working with our owners we implement action plans, so everyone gets great results.