Beach Retreats were delighted to win the accolade of Excellence in Digital Marketing at the 2016 Cornwall Business Awards.
The prestigious event was hosted by BBC Radio Cornwall’s Daphne Skinnard, and the award presented by entrepreneur Levi Roots of Dragon’s Den and Reggae Reggae Sauce fame at St Mellion International resort in South East Cornwall.
Beating off stiff competition to win the category, Beach Retreats innovative use of story telling wowed the judges. The company created a collection of short films inviting viewers to embrace the Cornish beach, the vistas, sights and sounds – the public has been encouraged to escape and engage using the social hashtag #behere as part of the marketing campaign.
The integrated approach generated some great results; Beach Retreats reported a record-breaking year for bookings and saw an overall increase in occupancy rates throughout the year, with the summer months at 100% and repeat booking significantly higher than predicted.
Beach Retreats business manager, Andrew Easton, said:
“We were delighted just to be shortlisted for the award, with such strong business talent nominated from across the county, to win has felt amazing!
Beach Retreats has always looked to experiment and innovate with marketing; our aim is to reflect how holidays in Cornwall make our guests feel – we believe the beautiful beaches and stunning coastline are how memories are made. To receive recognition for this best digital marketing award is a real honour”.
The annual awards are organised by Cornwall Development Company to highlight Cornish business talent.
Watch the films on our Vimeo channel.
For owners: talk to us about holiday letting your Cornish place by the sea.